When I first started my business, I took a bunch of courses. I had a bunch of coaches and they all taught me a bunch of great things. They talked about Facebook ads, blogging, SEO, branding & more. I followed along with the principles, and after several months of advertising & trying my best, I realized that nobody was buying from me. I couldn’t figure out why. It turns out, the reason was my offer. So many people- including myself- will go out, create their pricing and try to promote it via social media or a blog and the like.
So to explain that more, let’s say you’re a VA. You might have three different pricing tiers, depending on the amount of hours a client would like to purchase. If you’re a photographer, you may have different pricing depending on the amount of images you take. It’s very important to understand that these things are your product or service and NOT your core offer. Let’s talk about the difference.
Difference Between Any Product Or Service And Your Core Offer
So your products and services are everything that you can potentially sell, but an offer is the thing that you’re actively promoting. Your core offer should speak directly to your ideal client. It could be one of your products or services packaged perfectly, it could be related to something you sell, or it could be some freebie that gets potential customers interested in what you offer. No matter what it is, it should primarily solve your client’s pain points.
The Finally Visible Academy will give you all of the marketing tools you need to make your dream business a reality- Starting at only $99/month
A good offer will make the client immediately feel that they need it. If they don’t, then you don’t have a good core offer. Many people wonder why they’re not getting traction in promoting their product or their service. The reason is that nobody will buy something that doesn’t entice them. Even if the client needs a product, they won’t buy it unless they know it can solve their pain points.
It’s very important that you understand the difference between these things and that you create a core offer that truly resonates with your audience. Let me give you an example. If you go to my website, disruptordinary.com, that’s my agency’s website, and you look throughout our pages, we have dozens of different services that you can purchase. We wanted to have enough so that we could work with any type of client that we wanted to work with, but these services are not our core offers.
Example 1: Email And SMS Campaigns Trial
We have two core offers. The first one is a trial for our email and SMS campaigns. This is directly targeted towards our ideal client that wants done-for-you services. They can sign up for a completely free trial, and then we will take their list of customers. We will email and text them with a great offer on their end, and immediately bring them in sales and traction and appointments into their business, all without them having to pay for anything. This is an amazing core offer to present to my ideal client, rather than offering them to buy my thousand-dollar email marketing package.
Example 2: 30-Day Free Trial To Membership
Our second core offer is our 30-day free trial of our Finally Visible Academy. The reason why we have two different core offers is that they are crafted for 2 completely different target audiences. This offer would be perfect for somebody who’s looking to DIY their marketing. On the other hand, the first offer I mentioned is more for somebody looking to have their marketing handled for them almost entirely.
With our 30-day free trial of The Finally Visible Academy, we don’t make any money on that first month. But that’s okay because we want you to be able to get into the Academy and see all the amazing stuff in there that you can utilize. We know that once you see it and start using it for yourself, you’re going to fall in love with it. Then you’re going to want to pay the next month to still be a part of it because there’s so much valuable information there.
This is the difference between having a product or a service and a core offer. A core offer is going to speak to your audience. It’s going to immediately solve these pain points that they’re facing and help them build trust.
If you do want to be part of The Finally Visible Academy, I would highly encourage you to check it out at finallyvisible.com. We talk all about core offers, differentiating factors, elevator speeches, building your brand and way, way more. Give it a shot! I mean, you have nothing to lose, right?