What Is Retargeting And How It Works

Are you letting people get away without buying your product?

Have you ever looked at a product online, decided not to purchase it at the time, and then see an ad on Facebook or Instagram for the same product? You may have thought, How did they know I was looking at this? Is someone following me!? The truth is, it’s not magic and no one is following you. This is a marketing tactic that is referred to as retargeting. If you have not done this with your clients, you may want to consider it. Showing an ad to someone who has already shown interest in your products and services can be a really powerful marketing tactic. This is because:

  1. You can remind them to purchase your product or service.
  2. You are already on the top of their minds.
  3. They were considering purchasing your product and are interested in it.

You may not sell a product on Amazon or on your website. You could just offer services like repairs or advisory. Retargeting can still help you get prospective clients to take action and hire you. In the video below, we are going to discuss retargeting, how it works, and how to practice it.

What is Retargeting and How it Works

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What is Retargeting?

You may be wondering, What is retargeting? The word is thrown around a lot, but many people don’t know what it means. Well, retargeting is the process of targeting a certain type of customer at the different stages of your sales cycle with different content. If someone is a stranger, you don’t want to target them with your largest, most complex product or service you have. You want to target them with something simple that they will be interested in. This could be something inspiring, educational, or anything else they may find interesting.

Once this customer is interested in you, you want to get their contact information. This is where you will likely want to use a lead magnet. Once you get this contact information, you can market one of your smaller and more simple products or services. Something that will show them that they can trust you and your company, and something they don’t have to dish out $10,000 for.

Why Retargeting?

In today’s day in age, marketing is so different than it was just a few years ago. Advertisements such as commercials, billboards, cold calling, and print ads just simply are not as effective as they once were. Not to mention, they are getting more and more expensive. With the internet and social media, if someone wants to start a business, all they have to do is pick a name and create a website. Back in the day, it used to be much more difficult to do this. So, there are many more businesses out there today and you have much greater competition. You have to fight for your valuable customers, or else another business will get to them first.

From all this competition, we are bombarded with sometimes hundreds of ads every single day whether they be banners, pop-ups, emails, and so much more, which makes us get more picky about who we work with. We only want to work with people we trust and feel like we know. This is where retargeting is so helpful.

When to Retarget Someone

Once your customer purchases this simpler product or service and has had time to use it, you are ready to start retargeting them. You can practice retargeting through email, social media, Google Ads, and many more ways. If you are interested in practicing retargeting, our Finally Visible Academy will give you retargeting templates where everything is already laid out for you. All you have to do is put in your information, and you are good to go.

If you have not already tried using retargeting, we highly recommend considering it. Retargeting is very effective for getting people who are already interested in what you have to offer to invest in your company and try your product. If you practice retargeting, you will likely see some great results.

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