Are you spending way too much time trying to market your business?
If you’re a business owner, you may feel too busy to practice marketing every day. But, the truth is, you can do marketing in as little as one hour each day. In this blog post, I’m going to show you what to do over the next 30 days to market your business. Let’s get started!
Your 30 Day Marketing Plan
Educate yourself on the basics of digital marketing. Make sure you understand the difference between inbound and outbound marketing.
Focus on your business logistics. Define your business name, your business tagline, and your contact information. Write this all down and save it for later.
Define your customer persona. Determine your ideal demographics, interests, your customers’ challenges, and their goals.
Clarify your products and your services. Create a sheet where you write it all down, including what you’re selling, how much everything costs, and exactly what’s included.
Discover what makes you different. Find out that one thing that really separates you from your competition.
Determine your brand’s personality. What do you want to be known for? And how will you be seen online to prospects?
Create your brand’s visuals. Use Canva or hire a designer to create your logo, your color palette, and your fonts.
Determine your core offer. Decide what you can give away for free in order to market your business and provide leads with value.
Determine your customer’s journey. Figure out the exact steps that they will take to go from strangers to paying customers.
Discover the software that you’ll need. How will you take this entire journey and put it online?
Determine your big goals and the metrics you will use in order to track these goals. This will help you know how effective your tactics are.
Determine the social media accounts that you will focus on. Create your accounts and set them up.
Optimize your social media profile. Use great images and compelling copy in order to bring it all to life.
Determine the CRM that you will use in order to track everything. (Hint hint, if you need one, we have one!) Then customize it when you log in.
Set up your follow up platforms like email and text messaging. This will help you keep in contact with your customers.
Create the landing page that you’ll use to promote your core offer. Make it look compelling and concise.
Determine any forms that you’ll need in order to capture lead information or get information from your clients.
Create your online scheduler so people can easily book appointments with you without having to go back and forth via e-mail.
Decide what to automate. What can you connect to make this all automatic (and hint hint: If you’re using our platform, everything is all together under the same roof).
Test everything out. Put yourself into the lead’s shoes and make sure everything is connected and working properly.
Set yourself up to start promoting on social media. Create a workflow that you’ll follow every single month. Set dates and hold yourself accountable.
Pick the post themes that you’ll categorize all of your content into. This way, it’s much more manageable.
Create long-form content like blogs or podcasts that you can then repurpose by breaking down into smaller pieces of content.
Take some images and create some beautiful graphics. You can most likely use your smart phone to take great images, so don’t feel pressured to spend the money on an expensive camera.
Get in front of the camera and shoot some videos. Show that you are an expert in what you do.
Write your heart out. Make some awesome captions for social media to engage followers.
Finalize all of your content and schedule it out on social media. (P.S. If you stick with us, we show you how to do this automatically.)
Use additional strategies like engaging with others. Or, use social media advertising in order to reach more people.
You’re almost done! Start testing and see what’s working and what’s not. Tweak whatever’s not working and reuse what is working.
Throw yourself a party, because you did it! Congratulations. And that is it, guys. Thirty days, only one hour a day. And a whole lot of progress, so be proud of yourself!
If you are interested in implementing this 30-day roadmap in your business, I highly suggest you come join us in the Finally Visible Academy. We have a free 30-day trial where you can get one video every day and a to-do list that you can implement to start seeing real results and traction in your business. So be sure you check it out!