As a new entrepreneur or small business owner, you want to make sure that your marketing budget is going to great use. You want to make sure it will be sufficient to bring you sales and will make you more money in the long run. Through starting my own business, I learned the best ways to spend money on a marketing budget, and the things that waste money. So, in this blog post, I am going to show you my best tips for spending a small marketing budget.
Where to Spend Your Money
There are just four pieces of software that I would recommend purchasing if I had to do it all over again. Some of them are free, but all of them are very affordable and necessary for any small business.
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Later Social Media Scheduler
The first software I would “purchase” is called Later. Later is completely free and allows you to schedule out all of your posts on social media. This is incredibly helpful for increasing productivity and saving you time. When you use this app, you schedule out your content weeks in advance so you don’t have to constantly log on and post. And, it will ensure you stay consistent, no matter how busy your day gets.
The second software that I recommend is Canva. This is a graphic design website for people who aren’t trained graphic designers. There is a free version of Canva, but we recommend buying the premium version for $12.95 per month. Canva is amazing for creating beautiful social media content with stunning and professional features. You can even create proposals, invoices, PowerPoint slides, and more with Canva. It’s beyond easy to use, even for someone who doesn’t know anything about graphic design because of their templates.
GoDaddy Domain Name
A domain name is the URL of your website. So, for example, ours is www.disruptordinary.com. Having a domain name is critical for your business so you can have a website with information about your company, landing pages, services, pages, and more. GoDaddy has domain names for a range of prices depending on the length of the name. However, most of them cost about 12 dollars per year, which equates to just one dollar per month!
Disrupt Ordinary DIY Automation Software
I know what you’re probably thinking, She’s just trying to sell me on her own software. But the truth is, I actually highly recommend it. We have put so much thought and love into our software, and it has literally everything you need to automate your business. The Disrupt Ordinary DIY Automation Tool takes about 12 different tools ranging from landing page builders to an email marketing platform. This way, you can get rid of all of your other software and handle everything under this one $19 subscription.
In our tool, we offer a customer relationship manager, where you can keep track of all of your contacts in one place. You can add any details or attachments in their contact profile so you can keep everything organized. It even includes a pipeline that lets you plan out your different marketing funnel stages for each customer. You can drag them through stages such as “cold lead” all the way to “signed a contract.” Our tool is truly one of the best values out there and it is so easy to use.
What About the Rest of the Money?
With the above software recommendations, you will have about $13 left over at the end of the month. What I recommend doing with that money is to take your top-performing posts on Facebook or Instagram and turn them into an ad. You can easily do this by going to the Facebook Ads Manager and copying the post into the ad. This way, you know it is a great, engaging ad that people are more likely to resonate with.
Those five recommendations are sure to help you with your business. They have all been personally tested by us when we first got started and believe in them wholeheartedly. You don’t have to spend hundreds and thousands of dollars on marketing to see success. With the tools listed above, you will be good to go. As always, if you ever have any questions for us, please feel free to reach out.